LinkedIn's latest changes and how they might affect your business page

A couple of months back, LinkedIn announced changes in the size of the thumbnail images for third-party organic posts. This means that if you enter a URL from your website or any third-party site, the thumbnail will show a tiny little image in its preview. But if the post is converted into a sponsored ad, the image size becomes a minimum of 360 x 640 pixels and a maximum of 2430 x 4320 pixels. However, if the ad is reposted or goes viral, the image will revert to being small.
Side-by-side comparison of two social media posts showing LinkedIn's latest changes to their organic posts.

Why does any of this matter and how does it affect me?

Before these changes on LinkedIn, marketers could leverage on clickable and customizable thumbnails. After you enter a URL in the captions, you would be able to change the heading and the image displayed in the thumbnail. You may still be able to do this if you don’t mind the thumbnail having a small image that is not as legible on a desktop.

Is there a way around this?

I’m glad you asked! The answer is yes, if you are willing to give up on having a thumbnail that will drive traffic outside of LinkedIn. What do I mean by this? You would have to include your third-party link (aka URL) in the caption and depend on it alone, then delete the thumbnail preview and load your desired image or video. By doing this, the image loaded won’t take people anywhere outside of LinkedIn but it will still be legible and not shrunken down to a tiny size.

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