What domain extension should I choose?

The rule of thumb is to register a .com version of a domain name if available. It is the most popular TLD extension, hence people easily recognize and remember it. However, if you’re targeting the audience of a specific country or location, a country code top-level domain (ccTLD) such as .co.za or similar may be the better choice. In case you’re unable to find a .com alternative which is not taken, you may try other popular extensions, such as .africa; .net; .org and similar.

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