Digital marketing is the term we use when we promote products or services using electronic means. For every traditional marketing channel, there are multiple digital equivalents. KEMOSO helps businesses to leverage digital channels such as search engines, social media, email, and other websites to connect with their current and prospective customers.
We help you to build your website and promote your products and services using digital channels.
Responsive Web Design
There are a variety of benefits to you if your users are able to browse your website easily from any device.
‘Responsive Web Design’ (RWD) is an approach that allows website layouts to be flexible and look great on any screen regardless of whether it is a desktop, a laptop, a tablet or a mobile phone. This is good for User Experience (UX), as the page elements reshuffle as the viewport grows or shrinks. There are more people accessing the internet from mobile phones than from desktop devices, and this number is increasing every year. In addition to improving user experience, RWD also helps improve your website’s Search Engine Optimization (SEO).
Serve your customers 24/7 and understand their consumer behaviour better with an eCommerce platform.
These days consumers can buy almost anything at the tap of a finger, 24/7, and have their products delivered to their home. Because of convenience and other factors like social distancing, it is becoming more and more important that businesses start selling their products/services online. An eCommerce platform can also help your business reduce operational costs. The power of customer analytics can help you refine everything from the products you offer to the way you market those products.
Search Engine Optimization
People are searching for your business, and you need to make sure they find you online.
Easily notify your customers of store updates, special events, new products, etc effectively and cost-efficiently.
Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. It’s one of the most cost-effective digital marketing strategies with one of the highest ROIs. Email is shown to be 40x more effective at acquiring new customers than either Facebook or Twitter.
Build trust with your audience, improve conversions, connect with your customers, and generate leads.
Consistency is a cornerstone of customer satisfaction. Content consistency establishes your credibility, builds your trust, and strengthens your reputation – Content Marketing helps you achieve this consistency. Build brand awareness, educate your audience, generate leads, and strengthen your bond with your customer by producing great content. We can help you create a great content strategy to help you reach your goals.
Social platforms help you connect with your customers, increase your brand awareness, and boost your leads & sales.
Pay Per Click
Display a targeted ad and instead of paying for just showing the ad, only pay each time the ad is clicked.
Pay per click advertising, whether this is through Google Ads, Bing Ads, Facebook Ads or even Twitter promoted tweets, is a cost-effective way to reach your potential customers fast and promote your products or services. The general idea about PPC is that it allows you to reach targeted audience fast by specifying who will see your ads (either by entering specific keywords or demographic characteristics) and you only pay when someone performs an action on your ad.
Website hosting makes it possible for your website to be accessed by everyone on the internet.
Every site needs web hosting. Put simply web hosting is where the files, information and content that create your website live. These files are stored on a remote computer which is known as a host – hence the term web hosting. With so many choices it’s easy to simply opt for the cheapest option, however, web hosting should be seen as an investment in your business. Think of your host as the foundation of your site. You wouldn’t build a home on a shaky foundation, and neither should you build a website with a low-quality host behind you.
When your website runs optimally and is regularly updated, your clients will be happier.